What is the term for a promotional message directed at a specific group of customers?

The term for a promotional message directed at a specific group of customers is direct marketing. This approach focuses on communicating with specific segments of the market to create personalized advertisements or offers. Direct marketing strategies can include email campaigns, targeted social media ads, and catalogs sent to selected customer groups, all designed to elicit a direct response from those individuals. By focusing on a particular audience, businesses can tailor their messages to resonate more effectively with the needs, preferences, and behaviors of that group, thereby enhancing the chances of engagement and response.

In contrast, advertising is typically broader in nature, aiming to reach a wide audience rather than targeting specific individuals. Sales forecasting involves predicting future sales and does not pertain to promotional messaging. Public relations concerns managing a company's image and public perception, which also does not specifically target individual consumer groups for promotional purposes.