What type of marketing involves transactions between businesses?

The type of marketing that involves transactions between businesses is known as B2B (Business-to-Business) marketing. This approach focuses on companies selling products or services to other companies, often involving wholesale distributors, manufacturers, and service providers.

B2B marketing typically emphasizes building long-term relationships and partnerships due to the complex nature of business transactions, which can involve larger volumes, tailored solutions, and negotiations. The marketing strategies employed in B2B often highlight the benefits, efficiencies, and return on investment that can be gained from a product or service, as businesses are more focused on the value it can add to their operations.

In contrast, B2C (Business-to-Consumer) marketing targets individual consumers, C2C (Consumer-to-Consumer) involves transactions directly between consumers, typically through platforms that facilitate peer-to-peer sales, and D2C (Direct-to-Consumer) refers to brands selling directly to end customers without intermediaries. Each of these models serves different market needs and customer bases, further highlighting the unique nature of B2B marketing.