What type of marketing utilizes personalized messages to reach consumers?

Direct marketing employs personalized messages to effectively reach consumers. This approach focuses on targeting individuals directly through methods such as email, direct mail, telemarketing, or text messages, ensuring that communications are tailored to the specific needs and preferences of each recipient. By using data-driven techniques, marketers can create messages that resonate with the individual rather than a general audience, enhancing engagement and the likelihood of a response.

In contrast, mass marketing broadcasts messages broadly to a large audience without personalization, aiming to reach as many people as possible. Content marketing revolves around creating valuable content to attract and engage an audience, but it typically does not utilize personalized messages in the immediate sense. Brand marketing focuses on building brand identity and recognition rather than customizing messages for individual consumers. Thus, direct marketing stands out as the clear choice for leveraging personalized communication.